In Reddit's r/frogs community, posts from March 1 to May 1 more than doubled compared to that same time period in 2019. The phenomenon isn't just limited to Tumblr. Other tags like #Frogblr saw similar jumps.
As of late May, The #Frogcore tag had seen a 220% increase over a period of three months (compared to the preceding three) and the #Froggie tag saw a 567% increase in original posts in the same time frame. Tumblr data, provided to Insider, shows an increase in interest in frog content across the platform over the past several months.